By using and interacting with the Service, we may collect Non-Personally Identifiable Information and Personally Identifiable Information about you from the following sources:
Information we receive from you through online enrollment forms you complete or contacts you make with us, or information we receive from you, personally, through the use of the Service, including, but not limited to your use of any chat features, email newsletter registration, the “Contact Us” form or in conjunction with any promotion.
• Information we receive from your device using the Service
• Information we receive from our partners, service providers, payment processors, or other members.
• Information we receive from other sources.
We may collect Non-Personally Identifiable Information from you, with your implicit consent by virtue of using the Service, in the following ways:
As is true of virtually all dynamic websites on the internet, the Gradelink website uses “cookies” (e.g., a small file that the website writes to a user’s device) to help track your usage of the website, including what advertising you have seen and whether you have logged in. Cookies are used to “remember” settings you choose to enable on the website and to record your browsing activity on the website. Neither the website, nor the cookies, can read any data from your device outside of our cookies; this includes any cookies saved by other websites. If you wish to not receive a cookie following your visit to the website, you must disable cookies globally or for the website specifically through your web browser. Similarly, you can delete all the cookies you have saved through your web browser. Consult your web browser’s documentation for assistance.
A web beacon is an embedded image, usually invisible, in a website that is used purely to determine whether a user has accessed the website. The intent is to track who is reading a given website, when they are reading it, and from what device they are reading it from. The use of web beacons is commonplace, but it does mean a third-party server will receive your internet protocol address, the type of web browser you are using, and the existence of any cookies previously saved to your device from earlier visits. The owner of the third-party server can store all the information, assign it a unique tracking token, and monitor your behavior on the website over a long period of time.
Over the course of your visiting and utilizing the Service, we may assign you a unique identifier to keep track of your future visits and usage. We use the identifier to gather aggregate demographic information and form a snapshot of who our users are as a whole, and we use it to personalize the information you see on the website, new features we develop and deploy and, at times, the information you receive from us via our Service. We keep this information purely for our own internal use, and this information is not shared with others, nor is an effort made to connect a unique identifier with an individual person’s identity.
Use and Limits of Use for Information Collected
We do not collect, maintain, use, or share student Personally Identifiable Information beyond that needed for authorized educational purposes or as authorized by the parent and/or student.
Information we collect and aggregate about our users is used for a few of the following purposes:
• To provide you with information regarding the educational or school products, services or offerings you request.
• For non-student data, to provide for direct sales and marketing purposes.
• To improve said products, services and offerings.
• To communicate with you about our products, services and offerings.
• To respond to your submission of your contact information and resume in conjunction with a job opportunity.
We explicitly do not use Personally Identifiable Information to provide targeted advertising to students. We have no ads in-program and our targeted ads (e.g., Google AdWords) are directed towards school decision makers, not students. Student and parent Personal Information is never used for advertising.
Sale of Data
We do not sell Personally Identifiable Information under any circumstances, even with the consent of the student or parent.
Categories of Personal Information We Collect, Use and Disclose
Throughout this Policy, we discuss in detail the specific pieces of information we collect from and about users and discuss how we use and share such information.
We may collect, use, and disclose for business purposes, the following categories of information about you or your use of the Products:
• Identifiers (e.g., name, address, email address)
• Device identifiers
• Internet or other network or device activity (e.g., browsing history or app usage)
• Location data
• Physical characteristics or description (i.e., if you voluntarily submit a photo)
• Educational data
• Other information that identifies or can be reasonably associated with you.
All instances of suspected information breaches shall be investigated, and action taken as appropriate.